UK Consumer 2026 Playbook
Segments, spending patterns, emerging trends
Free
Review the state of consumer spending in the UK in 2026, through the lens of six segments that are differentiated by their spending power, purchasing drivers and changing fortunes. Consider the impact of economic, social and technological trends to see how their prospects may change to 2030.
This playbook provides a high level storyboard presentation format that permits users to copy slide content to their own internal presentations, and leaves space to fill in the blanks, so you can rapidly create a strategy pack that is customised to your own organisation's situation.
We provide free resources and paid reports to support the job of building an evidence-based management practices. These take several forms:
Playbooks - Trend reports, market or technology reviews in the style of a playbook that profiles trends and encourages users to reflect and draw implications for their own organisation. The completed presentation produces a customised deck for internal audiences. (Free or £30).
SenseMaker reports - Reports that are more detailed than Playbooks and profile the current state of a trend or theme that is shaping market conditions, with a general review of macro trends and a closer look at some of the events over the previous 3-12 months. Reports are intended to support internal planning. (SenseMaker reports are typically between £50 and £250).
Frames - Frameworks with step by step processes for completing the evidence-building and analysis for addressing particular challenges. (Free).
Lists - Useful lists of websites, products, companies, tools, people, etc related to important and current themes. (Free)