About me

A senior research and analytic expert and leader - brought in organisations to build or transform research functions and help organisations find the path or position from which they can thrive.

Throughout my career. sectors and organisation types have varied (i.e. telecoms, energy, transport, financial services, non profit, software, professional membership) but the mission has often been the same - promoting, enabling and leading the development of research, data and analytic capabilities to underpin organisational development.

Recent contributions include repositioning a telecoms business as an award-winning SaaS company (TELXL), offsetting digital-first disruption through providing foundational insight for a major acquisition (HomeServe), informing the climate-change position of one of the world's most prominent non profits (The National Trust) and building an evidence base for the UK careers profession to strengthen their voice with Government.

Offers a unique combination of broad and deep research and analytic expertise, grounded theoretical knowledge, extensive knowledge of sources, and hands-on data-science and AI skills.

Currently operating in portfolio / fractional roles, leading research for the UK Career Development Institute and working with start-ups while founding and developing Evidentia.

Roles

Consultant/Senior Consultant

Mason/Mason-Analsys

Business case development, market studies, and techno-market evaluation studies for major telecoms providers and regulatory bodies.

Technology Market Analyst/Market Intelligence Manager

E.ON

Long-term technology-market scenario creation for global R&D, market intelligence development for an internal innovation incubator.

Head of Proposition Development

National Express

Development and application of research and analytics to drive commercial strategy (services, customer experience, products)

Head of Customer & Market Intelligence Manager

HomeServe

Building an intelligence function to become a strategic business asset - informing board strategic decisions and day-to-day intel to optimise aspects of marketing, CX and product.

Head of Data Science (interim)

National Trust

Translating sum of organisational intelligence to decision-making - covering brand and member growth strategies and low carbon strategic positioning.

Market Analyst/Acting Market Manager (contract)

TelXL

Creating a market, competitor and customer intelligence programme to underpin rebranding, business repositioning and market launch of a new (SaaS) product category.

Research Manager (PT)

Career Development Institute

Created the world's largest knowledge base on career development, creating proactive and responsive input to Government policy, developed internal insight capability,